Automation has taken drastic leaps in the past few years. Many businesses have already implemented automated systems to handle tedious tasks. The most obvious benefit of business automation is that it reduces the need for human involvement in your business’s processes. When you have an efficiently designed automation system, you can count on fewer mistakes and a higher output level. An easy example that captures the idea of business automation is a trigger system that begins when someone signs up for a free service on your website. Following their sign-up, they will then receive targeted emails at certain intervals automatically, without the need for any human involvement. So, what exactly is the importance of business automation?

How Business Automation Can Help Your Company

If you are relying on staff to take care of every step of your business processes, it is likely that certain items are falling through the cracks. Humans make errors, have days off, and can be assigned projects with higher priorities. All of these factors can cause steps to be delayed or missed altogether. With a business automation system you can count on:

  • Lead follow-up within 24 hours. Did you know that there is a much higher success rate within the first hour¬†of the prospective client’s first contact with your company? With an effective automation system, you can hit this metric every time!
  • Pinpoint insight into the viability of your leads. With automation, you will know how much time a lead spends on your site, what pages they visit, and how viable they are as a potential conversion. Automation will rank your leads based on your parameters and queue the most likely leads first and foremost.
  • Revisit potential clients, especially if your sales process is a long one. With a non-automated system, strong leads can fall by the wayside, never to be contacted again. Automation allows you to retarget leads that have been lying dormant due to a lack of human attention.

If you are interested in increasing your productivity without increasing your staff or bogging down your current employees with more work, it’s time to learn more about automating your current systems. Don’t let your prospects look elsewhere due to gaps in your business processes!

Interested in learning more about how automation can help your Metro Washington, D.C. business increase its productivity? Contact Digital Office Products and schedule a consultation today!